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Communication Designer & Brand Strategist

Beth (Johnston) Pilsner: Creative Director & Agency Co-Owner | Madison, WI

  • Brand Strategy
  • Identity Development
  • Brand Management
  • Nominate a brand

Brand Strategy, Creative Direction & Communication Design

Connect people to your product and to each other.

NOMINATE A BRAND

Communication Design and Brand Strategy

I’m a communication designer and brand strategist. Business hire me to design, build, and manage authentic visual identities.

Together, we develop your brand identity over time so you can attract customers you want and deliver on your business promises.

  • Kitchen Hearth Packaging
  • Kramer Refresh Table Tent Design
  • Kayser Ford Website Kayser Promise
  • Philips Sonicare DiamondBrush Packaging Interior
  • Philips Sonicare DiamondBrush Packaging
  • Lumenance Tradeshow Graphic Design
  • American Advertising Awards Brochure Cover
  • Traverse Designbeth Logo Design Beth Johnston
  • Traverse Designbeth Product Photography Beth Johnston
  • Renk Seed Catalog
  • Slop Frog Sales Brochure
  • Annual Report Feature
  • Uncommon Individual Foundation Logo
  • Discover Wisconsin: Discovering the Very Best of the Badger State

Brand Strategy

Brand strategy collaboration starts with understanding your business and the unique value you provide to your customer. We look at your brand assets and key communications and find opportunities to better showcase your magic.

Identity Development

From there, I’ll recommend scaled, high-bang projects and engage with your team to execute them. We start with what needs urgent leveling up. Project recommendations depend on where you’re starting from, and insights from your brand strategy.

Brand Management

Once your brand foundation is built, we leverage design on an ongoing basis to make communications consistent with your identity, easier to digest, and delightful for your staff and customers. We explore new tactics and continually improve.

Nominate a business for a rebrand.

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