Once your brand foundation is built: you have a solid brand strategy and you have the core asset library in place from the identity development process, we leverage design to make communications consistent with your identity, easier to digest, and delightful for your staff and customers. We help maintain your customer impression day-to-day. As you connect people to your product, your business grows, and your identity develops.
Communication design discipline
MIAD defines the work of a communication designer as one who “create(s) work that informs and educates in new and inspiring ways… always through the lens of user experience.”
Managing a brand at scale with a lean team requires a highly adaptive communication designer. New team members and leaders come and go. New talent and customer demand influence your products and services. New competitors enter the scene. Your brand can hang in the balance of all of this newness.
A brand strategist responds to market, employee, and customer insights and adapts your strategy as your identity changes. A communication designer implements those changes in a relatable, meaningful way across media.