Brand strategy collaboration starts with understanding your business and the unique value you provide to your customer. We look at your brand assets and key communications and find opportunities to better showcase your magic.
I help your stakeholders envision the future of your brand. Together, we create key brand pillars to reference as we transform your business perception.
Learn to highlight the ways your offering stands apart with communication and design tactics. Lean in to your magic, and make your value clearer to your audience.
Define patterns of customer interest and engagement, commonalities and why they choose you. Find out the difference between your current and future customer. Match the aesthetic and language of your target customer so they can identify with your brand.
Create aesthetic and language boundaries for your brand. Find out what fits and what doesn’t and why. Discover your voice, your values, and how to center your customer in your communications.
Land on basic, functional language to define your place in the market. Make your audience, mission, and value proposition clear to your target audience. Shape your message so it’s easy to understand.
Brand exercises and frameworks
Explore original and established brand frameworks to facilitate leadership alignment on both today’s state of your brand and your brand vision. Sort out roadblocks that prevent your brand growth, find out where your stakeholders disagree and why.
ID where you’re contradicting your promises, better understand employee and customer misunderstandings, and dig into what your customer finds most valuable about your business.
With your brand strategy established, we get to work building brand assets to support the brand vision in an identity development process.