After you have a solid brand strategy in place, I’ll recommend scaled, high-bang projects and engage with your team to execute them. Project recommendations depend on where you’re starting from, and where you want to end up.
We could venture into a logo redesign, a campaign, a brand alignment exercise with your leaders, a website user experience audit, a dedicated effort to add more structure and packaging your services, or something else that needs urgent leveling up.
My goal is to develop modular brand assets to support your communications. Modular assets could include brand design standards like typography, color and photography choices and go beyond general standards to application tooling, documentation, or standards for your business needs.
We build your brand asset library over time, as new communication needs come up. The process of maintaining your brand over time is brand management.